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Create Value beyond the hype: The Role of Generative Al in Customer Engagement
28th May 2024
Movenpick Hotel, Nairobi Kenya

Overview

Contrary to the hype, tech does not create value by itself. To truly unlock its potential, you need the right strategy, capabilities and culture. When it comes to customer engagement, In today’s dynamic business landscape, organizations face numerous challenges in delivering seamless customer experiences across various communication channels. Furthermore, there’s a growing need to leverage advanced technologies like Generative Al to enhance customer engagement. This boardroom session will explore how organizations can overcome these challenges with comprehensive communication solutions powered by Generative Al, enabling organizations to deliver contextual customer conversations at scale.

Description

With a single vendor platform for all communication channels, including voice, messaging, social media, and more organizations can ensure seamless interactions with customers therefore enabling improved customer satisfaction scores. Moreover, the innovative use of Generative Al technology empowers organizations to engage with customers contextually, leveraging transcripts, summarized conversations, and sentiment analysis to help tailor responses effectively. This session will delve into how organizations can overcome disconnected channels, harness the power of Generative Al, and leverage customer interactions data to build stronger relationships. Furthermore, the session will also detail out tangible benefits of adopting Gen Al powered solutions such as reduced cost of service, improved NPS and increased customer retention.

Discussion Points:

Overcome Disconnected Channels

How can organizations overcome the challenges of disconnected channels and ensure a unified customer experience?

Key Considerations for adopting Generative Al

What are the key considerations for organizations looking to leverage Generative Al for customer engagement? Use cases of emerging Gen Al powered solutions such as chatbots, voicebots, and APIs.

Improve customer engagement and NPS by 30% using Generative Al Solutions

How do contextual responses and conversations, improved bot performance, and automation of customer interactions contribute to the overall business success and customer satisfaction metrics?

Leverage Customer Interactions Data

Explore how organizations can make the most of their customer data to understand individual customer preferences, tailor their interactions, identify and address issues that may impact customer satisfaction, ultimately increasing retention.

Reduce Overall Cost of Service by 40%

Automate repetitive tasks, streamline workflows, provide personalized product & service recommendation, make more informed decisions and optimize overall operational cost Conclusion:

Conclusion

By the end of the session, participants will grasp how integrated communication solutions and Generative AI technology tackle customer engagement challenges. They’ll uncover tangible benefits such as cost reduction and improved satisfaction scores, paving the way for meaningful interactions and stronger customer relationships.

WHY ATTEND?

  • Understand how Generative AI powers contextual customer conversations and enhances service.
  • Improve satisfaction scores while reducing customer service costs.
  • Ensure consistent service levels across various communication channels.
  • Find the optimal balance between automation and personalization.
  • Collaborate in co-creating a Generative AI-powered customer support solution tailored to organizational goals.

WHO SHOULD ATTEND

Customer Experience Directors/Heads

Directors of Marketing & Communications

Chief Operations Managers

CIOs/CTOs/IT Heads

Digital Transformation Directors

CEOs

Get in touch


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